“You’re likely to get it wrong on the first try”: the Pitch winner Amber Linz on Zipr’s change of direction
SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.
Harry Styles powers Bunnings’ marketing after ‘fan project’ hat goes TikTok viral
UK singer Harry Styles wore a rogue Bunnings hat pegged in his direction at his concert in Melbourne. The hat is now going viral on TikTok.
Riparide co-founder Nate Sampimon on the storytelling approach that helps the startup offer a better experience for guests and hosts
Nate Sampimon is the co-founder of Riparide, a startup that uses storytelling to help "people find fulfilling moments in nature". He's also one of the judges for this year's Smart50 Awards.
Bobbleware: How ‘keep cup for bubble tea’ partnered with a TikTok superstar to help grow revenue 384%
Since committing to her bubble-tea cup business full time six months ago, Jolynn Beh has secured licencing deals with Hello Kitty, and one of Australia’s biggest TikTok stars. Here’s how she did it.
Should your brand be selling on TikTok? Harvard Business Review weighs in
This article explores the forces propelling the rise of livestream commerce, explains the motivations of brands experimenting with the format, and offers guidance to companies as they consider investing in the channel.
The new way instant delivery startup Milkrun is dealing with social media trolls
Dealing with unhappy customers — or deliberately incendiary trolls — can be a catch-22 for businesses. But instant commerce startup Milkrun has come up with a creative approach.
Why the latest TGA influencer ruling is a win for authentic content creators
The new TGA influencer ruling effectively brings influencers in line with the rest of the industry regarding the advertising of therapeutic goods, writes Taryn Williams.
A Baby Shark’s tale: Whole Kids shows how strong relationships can be crucial to business growth
Business relationships can boost creativity and provide a supportive network. For Whole Kids, they also led to growth opportunities.
My biggest mistake: Emma Bowyer, owner of ICSMA
The customer is always right, right? Wrong. As Emma Bowyer found out, saying 'yes' all the time can actually have dire consequences.
“Acknowledge all your failures”: Mia Fileman shares her biggest business blunders
A HBO intern recently sent out an empty test email to the entire database. Mia Fileman says it's time to face it: we've all been there.
Honesty, humility, optimism: Seven steps to successful networking
Follow these seven rules and you'll become a better networker — and get closer to your goals.
It’s time to get on TikTok: How a local lolly brand and a banking startup are using TikTok to drive sales
Wondering whether your brand should be on TikTok too? See how two very different companies are using it to grow their revenue.