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On Tuesday Milkrun announced it would be closing its doors by end of week. It was the last ‘instant’ grocery delivery startup to remain standing in Australia, and for some the news doesn’t come as a surprise.
There’s several potential contributions to the closure. The continued economic climate and rising cost of living means shoppers are more frugal than ever and are less likely to splash out on delivery services and the premiums attached to them.
There’s also the change in the VC market compared to the ‘perfect storm’ of 2021, and the beginning of 2022 when Milkrun landed $88
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Milkrun collapse: Instant delivery startup lays off remaining staff and plans to close doors this week
Instant delivery pioneer Milkrun will reportedly lay off its remaining staff and cease trading this Friday, marking the demise of a startup which promised to revolutionise the grocery shopping experience but struggled to adjust to a rapidly changing economic climate.
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