Fail faster: Business lessons from my lawn startup that failed to grow

So I started a startup. The culmination of 14 years working in startups. I was going to work on my startup. Yarda helped people get great results with their lawns. It was based on a successful model in the US. Australia was our oyster.

But it didn’t work out. Why? As is startup tradition I’ve written a failure blog to explain.

You did what?

Yeah, lawns. We helped people with lawns (est. half of all Australians) get great results. The key insight is that no one knows what they should do with their lawn. And so with our tailored lawn subscriptions based on climate, soil, and satellite imagery we could send exactly what customers’ grass needs, when they need it.

Source: supplied

And did it work?

Yeah, well — sort of.