Steppen sold to Alta: Co-founder Jake Carp shares five things he learned from selling his startup

Australian fitness app Steppen was last week acquired by Alta Global Group for an undisclosed sum. In this article, Jake Carp, who co-founded Steppen in late 2020 with Cara Davies and Dave Slutzkin, shares what he learnt from the sale process. 

We just sold Steppen and the deal process was one hell of a learning experience.

These are my five key takeaways and insights I wish I had known before. Most are quite obvious now in hindsight as everything usually is.

1. Don’t assume your smaller stakeholders will default to what your larger ones want. Treat every stakeholder independently unless told otherwise.