Games Workshop: Owner of the Warhammer franchise proves riches are in niches

Early in my teens, I was an overweight, dorky gamer nerd.

My brother and I spent hours of our weekends at Games Workshop outlets; building, painting, and playing our favourite tabletop game, Warhammer 40k.

If you’ve never heard of Warhammer, don’t worry. I’m not offended.

It’s super niche and has a cult-like following amongst mostly middle-aged men – dorks, such as myself.

Picture a strategy war game where nerds spend thousands of dollars on miniature plastic models, build them, paint them, and fight against each other. The rules of the game are set by a series of books that describe how to move these miniatures around the table to simulate combat.

If you still have no idea what I’m talking about, you can watch this video to get up to speed.