How accounting firm Hall Chadwick reimagined its workplace to match its purpose

In today’s rapidly changing market, finding your purpose can be the key to standing out and remaining relevant. Purpose-driven organisations are known for having a competitive advantage, with a clear understanding of their reason for existing and a commitment to making a positive impact on the world.

As a workplace strategist in Australia with over 20 years of experience, I have seen first-hand the impact that a clearly articulated purpose can have on an organisation’s success. The purpose of an organisation is the reason it exists beyond making money. It is more about ‘why’ it exists, and the positive impact it wishes to make on the world.