Why I’ve finally realised that money is at the centre of everything for startups

Sam Jockel on money

Sam Jockel. Source: Ventures/the University of Queensland.

There are many days when I sit and reflect on the past six years of being a startup founder and the lessons I’ve learned along the way. The biggest lesson has been coming to understand what my relationship with money is.

The journey of raising capital for me has been at the center of some of my darkest days and deepest pain to date. So much of that, I now realise, is because I didn’t understand that we all have a relationship with money that plays a powerful role in the stories we tell ourselves, how we show up, and who we are when it’s on the table.

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