Australian tech companies must build their brand identity to connect with people — or risk hindering their potential
Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.
What I learned on the journey from the NRL front row to launching my own startup
Having played a career in the NRL and now launched life admin startup Eggy with his wife, Kirk Reynoldson says the blood, sweat and tears on the pitch are the same as those in the boardroom.
Scientists not wafflers: What we can learn from startup marketers
While startup marketers may have a vision they very strongly believe in, ultimately they are guessing.
Australia’s reputation for fostering startups has slipped recently. Here’s what we can do to fix that
For decades Australia has been a leader in innovation on many fronts, but in the last few years our global ranking has slipped.
Australia needs to ramp up investment in agtech now, or risk being left behind
Industry and government must remain focused on supporting locally developed technology if we are to build on Australia’s world-leading position as an agriculture powerhouse.
Peter Strong: Worker shortages are hurting Aussie businesses, but politicians aren’t talking about it this election
In this election the one message from small business that seems to be missing from all sides is the shortage of workers.
How the power of ‘voice’ can help Aussie deep tech startups fix global problems
Jason Fielding from Main Sequence explains how deep tech startups need the power of voice to get the world on board, and often it's celebrity investors who shine the light on the next big thing.
John Durie: Frydenberg looks the right way but fails to act in a budget of wasted opportunities
The budget is a classic example of Josh Frydenberg looking in the right direction to show he understands but ultimately failing to do the work to make the essential reform decisions.
Three ways the federal budget could boost home grown tech talent
The budget is an opportunity for the government to close the tech talent gap. Here are three small changes that could make a big difference.
The new platform celebrating social change and investing in gutsy, innovative female entrepreneurs
The entrepreneurial path is paved with gutsy, risk taking and clever women, and we’re seeing this determination shine through in Australia’s startup ecosystem more than ever before.
“The biggest market opportunity that has ever existed”: Why crypto unicorn Immutable is going all in on NFTs
According to co-founder Robbie Ferguson, crypto unicorn Immutable is merely an early mover in NFTs — tech that presents “the biggest market opportunity ... in the history of the world”.
Are emojis killing your chance to be taken seriously?
According to a new study from Tel Aviv University’s Coller School of Management, using emojis at work signals 'low power'. But does it really?