What software businesses can learn from Netflix’s account sharing plan

Netflix’s recent announcement of its account restrictions brought account-sharing back into the mainstream conversation and with it strong reactions from customers. Account sharing is a real problem, and not just for Netflix which claims to have more than 100 million accounts who share their login with others. 

Outside of streaming, the rise of subscription software services has also led to more and more account sharing. Whether it’s a 20-person team using a team@company.com login or a group of friends sharing an online education platform, the proliferation of account sharing adds up to a more than $50 billion per year impact. 

Even with the changes being limited to selected regions, it is clear Netflix is still working on how to tackle the issue globally and will at some point in the future announce the next iteration of its plans.