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While a few notable tech startups have come out of Australia — think Canva, Atlassian and Linktree — the truth is, Australia’s digital prowess is severely lacking compared to its overseas counterparts.
A 2022 report from IMD points to a worrying trend within Australia’s digital competitiveness, dropping five places to 20th in the Institute for Management Development (IMD)’s World Digital Competitiveness Ranking (WDCR). It’s the third year in a row Australia has fallen in the rankings, with only Poland and Bulgaria recording bigger falls across the global ranking of 64 countries.
In some respects, comparing Australia to tech powerhouses like the US and the UK is like comparing apples to oranges.
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