Lego abandons Bottles to Bricks initiative, renews quest for more sustainable, lower emission materials

Lego, the world’s largest toy manufacturer, has built a reputation not only for the durability of its bricks, designed to last for decades but also for its substantial investment in sustainability. The company has pledged US$1.4 billion to reduce carbon emissions by 2025, despite netting annual profits of just over $2 billion in 2022.

This commitment isn’t just for show. Lego sees its core customers as children and their parents, and sustainability is fundamentally about ensuring that future generations inherit a planet as hospitable as the one we enjoy today.

So it was surprising when the Financial Times reported on September 25, 2023, that Lego had pulled out of its widely publicised “Bottles to Bricks” initiative.