‘Common goal’: Tasmanian carbon accounting startup Sumday forges partnership with Xero

Tasmanian startup Sumday has forged a global partnership with business management platform Xero to bring carbon accounting software and education to more businesses and advisors around the world.

The Australian startup will focus on Australia, New Zealand, the US and the UK, with a goal to make carbon accounting an extension of financial accounting and reporting for businesses on a global scale.

Sumday was founded by Jessica Richmond, Lindsay Ellis and Danny Hoare. The team started as an accounting firm in Tasmania, providing carbon accounting as a service to its clients across heavy industries including mining, through to small businesses.

However, CEO and co-founder Jessica Richmond says the Sumday team was unable to find software that could meet the needs of accountants and enable the startup to maintain the primary relationship with its clients. 

“We didn’t want to refer our clients to a software platform that provided a dashboard, where we couldn’t explain exactly how they reached those numbers,” she tells SmartCompany. 

“Therefore, we decided to hire a software developer and build it ourselves.