Nicole Lutze, Author at SmartCompany

eva

How B Corp-certified Eva mattresses grew by 693% and reached 70,000 customers

In 2017, Ken Lau and Amanda Niu launched a premium mattress-in-a-box company called Eva. Here's how they achieved scaleable growth.

sustainable business practices

From Michael Hill to Adorn Cosmetics: Aussie brands paving the way for sustainable business practices

The third Power Retail Sustainability Report has been released, revealing key consumer trends and the brands that are pivoting to meet them.

SodaStream

Sparkling strategy: How 120-year-old SodaStream reinvented itself to stay relevant

CEO Eyal Shohat talks about SodaStream’s evolution, including how it dodged bankruptcy, found opportunity in the pandemic, and the company’s sustainability vision.

Kid bouncing in the air over a BOUNCE trampoline

Lessons in brand building from the ups, downs and expansion of BOUNCE

In a recent interview with SmartCompany Plus, co-founder Ant Morrell explains the secrets of BOUNCE’s success.

the turtle tribe ned heaton

How 15-years-old Ned Heaton and The Turtle Tribe are saving the ocean — one bamboo toothbrush at a time

Like all good ideas, Ned's concept for The Turtle Tribe evolved from a problem he was witnessing firsthand: ocean plastic pollution.

The U Group & Co

From the streets to $15 million: How Tyler Spooner led The U Group & Co to 8,000% revenue growth

Co-founder of The U Group & Co shares his journey from living on the streets to founding a tech startup.

mud organics

How MUD Organics turned ingestible skincare into a $3.2 million business in 18 months

In an oversaturated beauty industry, the Perth-based founders of MUD Organics have carved out a profitable niche in the anti-ageing market.

Left-handesign

How Radhika Mayani’s Left-handesign is making stationery plantable, one country at a time

Left-handesign turns over an annual six-figure revenue and is expanding into Australia’s growing eco-ethical market.

monday haircare

Monday Haircare founder on how she built a brand from scratch — in the middle of a pandemic

Monday Haircare is available in 60 major retailers in 23 different countries and the brand sells an average of 12,000 bottles a day.

Muk mats

A passion for surfing and leftover astroturf: The story of Muk Mat founder Suzanne Horton

They say cleanliness is next to godliness, but for Muk Mat founder Suzanne Horton, a quest for cleanliness turned out to be a multi-million dollar venture.

mr consistent

Cocktail hour: How Mr Consistent found million-dollar success in the pandemic by living up to its name

The brand's growth story has been rapid, and in its three-year history, it’s sold more than 1,000,000 bottles, upsized its manufacturing facilities three times, and landed on major retailer shelves like BWS and Dan Murphys.

thongs australia

Thongs Australia saw a gap in the market and has now sold more than 50,000 pairs of Australian-made thongs

The Australian lifestyle is synonymous with thongs and beach culture, so when Scott Jungwirth discovered no Australian-made thongs exist, he and two business partners decided to step up and fill the void.

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