Taste the colour: Dsmile launches flavoured toothpastes to help Aussies take care of their pearly whites

An entrepreneurial dentist is hoping his decision to incorporate beautiful design elements into toothbrushes, mouthwash and floss will inspire more Aussies to take better care of their dental health. 

Dentist Dr Joseph Badr is the founder of sustainable dental care brand Dsmile, which this week is launching its new clinically developed ‘Taste the Colour’ range of coloured and flavoured toothpastes, toothbrushes, mouthwashes and flosses. 

Badr launched Dsmile in 2021 as a response to negative environmental and health trends he saw as a clinician leading five dental clinics. The brand’s mission is to create sustainable and design-led dental products that encourage Australians to take better care of their teeth at home.

The new clinically developed range of coloured and flavoured toothpastes are vegan, gluten-free, SLS free and sugar-free, with consumers able to choose from Native Berry (purple), Bubblegum (yellow), Strawberry (pink) and Bush Mint (green) available from Dsmile’s website.

During Dental Health Week in early August, the Australian Dental Association (ADA) released its annual Consumer Survey of 25,000 Aussies’ oral habits, which showed 75% of Australians never floss their teeth, while one in five brush only once per day.

The ADA recommends Australians floss once a day and brush twice a day.

Dentist Dr Joseph...