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You know you need to invest in search engine optimisation (SEO) as part of your digital strategy, yet hiring the right provider is an intimidating, time-consuming, and frustrating task.
Maybe you’ve been burnt by an unscrupulous SEO company that delivered zero results, jargon-filled reporting, and poor excuses.
Back in SEO after a five-year stint teaching high school English, I see an industry still grappling with a reputation problem.
It’s hard for business owners and marketing managers to know who to trust. There is always someone offering to get you ranking #1 or pay nothing.
So, how do you vet potential SEO service providers?
Google offers a list of questions you can ask any SEO consultant or agency before hiring them.
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