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You don’t have to look far to find a small business that has been burned by SEO (Search Engine Optimisation). In fact, I’m sure if you surveyed small business owners that have used marketing agencies and been left unhappy (and with much lighter wallets), SEO agencies would be at the top of the list.
At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
In the past 20 years, Google has updated its algorithm several times to improve the quality of results in its search engine.
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