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Because Google is constantly updating and changing its algorithms, the whole business of SEO (Search Engine Optimisation) is like trying to hit a moving target. However, there is good news for business owners, and there are clear steps you can take to get your fair share of Google juice.
There are now two distinct SEO aspects: technical and content. The technical aspects of SEO are so complex that it’s effectively dead to the average business owner. To be done properly, it requires an expert service provider who lives and breathes it, but the content side of SEO is where you can take the reins.
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