Tracy Sheen, Author at SmartCompany

tech

Why Australian companies need to help small business embrace tech

The last two years have shown that small business owners are falling on the wrong side of the digital divide, and this is about to become a significant problem for many larger Australian companies.

Google seo eat

SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust

When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.

podcast

Is podcasting part of your brand? Here are the emerging trends you need to know

If podcasting is part of your brand and marketing strategy for 2022, you need to know about emerging trends to ensure you stay relevant.

self-employed-women Tips to help you work smarter docusign

How much is technophobia costing your business each year?

Technophobia refers to someone's — in this case a business owner’s — reluctance to use technology, and the implications for Australian SMEs are serious.

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