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Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.
Back in August last year, Google released its proposal to implement a new set of web standards dubbed Privacy Sandbox, in an effort to “sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete”.
Cookies are the main mechanism used by website owners to store data, improve user experience and target advertisements.
Under the new changes, first-party cookies stored directly by website owners will be untouched, so businesses will be able to continue to use capabilities such as live-chat support, log-in details records and remembering what has been added to shopping carts.
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