Ahead of the Local Pack: Don’t underestimate the power of Google My Business

Whether you’re a small or large business, your local SEO strategy is an extremely important element of your campaign to ensure you’re effectively marketing your business, product or service, especially now that 46% of mobile users have ‘local intent’ behind their search.

But is the time and effort of Google My Business (GMB) really worth it? Especially when you have myriad locations? The answer is, absolutely. 

Google has said four-in-five consumers use search engines to find local information, such as store addresses, business hours, product availability and directions. That’s more than a 200% increase in the past three years. And while we know people are relying on mobile more than ever, Google has also found 76% of consumers searching for something nearby on their mobile, will visit the business within a day, with a further 28% making an actual transaction.