US reselling marketplace Poshmark launches in Australia

Fast-growing secondhand marketplace Poshmark is making a play for a piece of Australia’s accelerating e-commerce market, one month after listing on the Nasdaq. 

The resale platform launched its Australian offering earlier this week, marking its first expansion beyond North America. 

Poshmark sells both new and secondhand products across a number of categories, including fashion, beauty, pet accessories, and lifestyle and homewares.

The e-commerce player was established in California in 2011 and expanded to Canada in mid-2019.

It went public in January and is currently valued at US$5 billion ($6.4 billion), with a userbase of 70 million in the US and Canada.

Australians can now access the platform from the web or via the Poshmark app to buy and sell from both local and international users. 

Both individual sellers and small businesses can use Poshmark, in a similar way to other e-commerce marketplaces such as Amazon and eBay, with sellers able to access end-to-end selling tools, including an integrated shipping service. 

However, the business bills itself as a more sustainable alternative to other players, with its emphasis on the secondhand economy, and its competitors in the US include the likes of ThredUp and RealReal.

The platform also calls itself a “social marketplace”, and allows users to sell...