The knit crowd: How Cardigang founders got a new generation hooked on knitting

Three years ago, Cat Bloxsom and Morgan Collins had never picked up a pair of knitting needles. But a search for a new hobby to keep them going during Melbourne’s pandemic-induced lockdowns set the two friends on a path that today sees them leading a flourishing business that has sold enough wool to wrap the Melbourne Cricket Ground six thousand times. 

Bloxsom and Collins are the founders of Cardigang, a pure-play retailer that is bringing the fine arts of knitting and crocheting to a new generation, with DIY kits that contain wool, knitting or crochet needles, step-by-step instructions and access to video tutorials — everything a beginner needs to make their own cardigan, beanie, scarf or jumper. 

The Cardigang designs are unashamedly cheerful; chunky knits in bold and bright hues, that invoke the fashions of the 1960s and 1970s.