Three lessons from a bootstrapping Byron Bay e-commerce entrepreneur on the up

Byron Bay Gifts founder Zoe Gordon online shopping

Byron Bay Gifts founder Zoe Gordon. Source: supplied

From launching her bootstrapped e-commerce business Byron Bay Gifts in 2012 by cleaning local homes to turning over more than $6 million a year during the pandemic, Zoe Gordon now has her sights set on smashing a new goal this Christmas.

Gordon says she started the business because she wanted to support her local community and share the fantastic array of local products available in Byron with the rest of Australia.

Now Byron Bay Gifts is aiming to grow beyond last year’s figures by at least 20%, with hampers featuring Indigenous-owned Mt Yengo wines expected to be some of the biggest pre-Christmas sellers.

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