The “new cigarettes” of sponsorships: Tennis Australia cuts ties with fossil fuel giant

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Santos branding provided the backdrop for Novak Djokovic's win last year at the Australian Open. AAP: Dave Hunt.

Are fossil fuel sponsorships the new cigarettes? Dismayed former Wallabies player David Pocock made the claim after Santos inked a deal with Rugby Australia in 2019.

The gas giant’s logo remains on the top-back of the playing jersey after the pair confirmed a further three-year deal last year, but sporting counterpart Tennis Australia has quietly done the opposite.

The partnership between Santos and Tennis Australia was announced in February last year to some fanfare; it was to be a “multi-year deal” that saw the Santos branding splashed all over last year’s Australian Open.

At the time, Tennis Australia described Santos as “a leading supplier of natural gas, a clean, affordable fuel” who was “committed to being part of the solution to a lower-carbon future”.

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