The Oodie founder shares the seven biggest e-commerce challenges — and how to navigate them

Online retail purchases are forecasted to make up 21% of all retail purchases this year and 24% of all purchases by 2026. As online purchases continue to grow and digital technology evolves the sector, Davie Fogarty, founder of The Oodie, former AFR Young Rich lister, and Shark Tank Australia 2023 judge, shares his insights on seven dangers that online retailers must be aware of in this competitive market.

Below, Davie Fogarty shares his journey, alongside the seven risks and challenges online retailers are likely to encounter in their business venture.

I began my entrepreneurial journey at the age of 23 with just $500 in savings and the idea of a wearable blanket.