With close to $40 million in retail sales, Little Bellies is raising the bar when it comes to organic children’s snacks

Little Bellies is a multimillion-dollar brand stocked in thousands of retail stores across 10 countries, but co-founder and managing director Clive Sher says staying true to the company’s original mission to offer a better alternative for children’s snacks is what continues to drive the founders forward. 

In fact, Sher says figuring out what your purpose is, and what you’re passionate about, is key to the success of any business. 

Sher founded Little Bellies with his brother Steven Sher in 2011, after Steven’s son’s experience with severe food allergies and sensitivities opened their eyes to a need in the market for healthy, organic snacks for babies and toddlers.

The company produces a range of vegetable and fruit-based snacks for babies and toddlers, including purees, rusks and corn puffs, which are available in individual serves. 

Steven also operates LaCorium Health, which specialises in therapeutic skincare products, and the two Sydney-based businesses share about 25 employees in their Sydney offices.

Each business has its own independent sales and marketing teams, and Little Bellies also has a small office in the US, where the brand launched this time last year. 

As well as being stocked in about 2,500 Coles and Woolworths supermarkets in Australia, and about another 400...