Pastries to your door: How Melbourne bakery Goldeluck’s Doughnuts is going national, despite COVID-19

It’s not everyday your local Melbourne bakery starts packing up orders to ship across the country.

But then again, Phillip Kuoch isn’t your garden variety baker.

Five years ago Kuoch, then 21, was a full-time university student with no baking experience and no clue he’d eventually find himself trading three of Melbourne’s most quoted bakeries through a pandemic.

But Kuoch, who has driven Goldeluck’s Doughnuts to prominence in less time than it typically takes to finish a baking apprenticeship, is showing no signs of slowing down – pandemic be damned.

“I feel like we’ve been planning for every situation possible,” Kuoch tells SmartCompany.