(L-R) Davie Fogarty, Katie Rawal, Robert Herjavec. Source: Supplied
Securing the expertise of external investors has proven more valuable than retaining maximum equity for NSW entrepreneur Katie Rawal, who guided her festive startup Holiday Celebration Trees to a three-party handshake deal on Shark Tank Australia.
Rawal was one of several success stories on Shark Tank Australia, Season 5, Episode 5, which exposed her brand to a national audience — and potentially an even larger global market through Shark Tank Australia investor Robert Herjavec.
Holiday Celebration Trees offers ornamental shelves in the style of a Christmas tree, capable of holding five layers of gifts and reducing festive clutter.
The enterprise began some around 18 months before filming as the brainchild of Rawal, whose industry background is in architecture and design.
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