Iconic Aussie pie brand Mrs Mac’s sold to mystery buyer

Family-owned pie brand Mrs Mac’s has reportedly been sold to a mystery buyer, following months of financial pressure and tough times as a result of the COVID-19 pandemic.

In July, The Australian Financial Review and The West Australian reported that Mrs Mac’s was seeking an emergency capital boost to pay down debt or attract a new owner to take control of the iconic brand.

AFR reported that KPMG’s advisers were quietly taking a handful of potential investors through due diligence.

The West Australian stated this week that it had “made inquiries after a filing with the corporate regulator late on Wednesday showed a creditor’s voluntary winding-up process of the 68-year-old company had begun.