“Just the beginning”: Showpo partners with Meta to trial 3D models

Showpo has commenced a new trial today, using artificial intelligence to generate automated and inclusive ad creative using 3D models.

The new advertising trial is in partnership with Meta, which Showpo founder Jane Lu tells SmartCompany is inline with the digital retailers aim to provide customers with an efficient and innovative shopping experience.

Showpo is also hoping to show more diversity to customers via Meta’s platforms, and grow the business in the US market.

The trial will run for four weeks, and will allow Showpo customers to see models of different sizes and ethnicities wearing various clothing items.

As Lu explains, by using real model photography and real products shot on mannequins, Showpo can be sure that the 3D assets “provide an authentic shopping experience for the consumer”.

“By partnering with Vue AI, the real assets can be AI generated in bulk exploring how the 3D models look in different outfits and creative concepts to build an ad ecosystem powered by AI imagery,” Lu says.