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Earlier this month, Facebook’s on-again-off-again outages severely impacted businesses in Australia and around the globe. From Australia to Nigeria and the US, businesses were given a stark reminder of just how much power the company really has — because you don’t know what you’ve got until it’s gone.
The outages, which occurred twice in one week, blocked access to all of Facebook’s apps and services including Instagram, Facebook and WhatsApp, stopping users from seeing content and advertisers from having their ads seen.
Apart from the impact on Facebook itself, which was significant, businesses that rely heavily on Facebook’s ecosystem on a daily basis also took a hit.
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