Traffic is up, and costs are down: Why now is the time to push your product on social media

Businesses ultimately exist to provide solutions to a problem. Those problems remain the same during COVID-19, but the thing that needs to change is the way you sell that solution. The unique situation and the looming economic contraction means that businesses can’t just go on selling in the same way they’ve always done. 

If you’re a catering company and no one’s having events anymore, you can still provide food, but package it in a different way. You can pivot your offer to creating lunch packs or dinner packs that you deliver to people’s houses because they’re sick of cooking on their own. 

If you’re in the property investment space and you have been pitching all along about investing in property as a vehicle for long-term wealth, during COVID-19, you have to look at how low-interest rates and a bad crash can bring new potential buyers into the market. 

It’s all about looking at where your market has shifted to, and making sure that you’re meeting your prospects exactly where they are.