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The world’s first compostable pallet wrap has just been launched by Melbourne-based Great Wrap.
After launching in 2019, the company raised $24 million last year for its vision to ‘completely knock petroleum plastic off the supermarket shelf’.
From subscription services to addressing global supply chain plastic issues
Starting in the home with its ‘nudie roll’ compostable cling wrap subscription service, it is now pushing into the B2B market.
“Some of the businesses that were coming to us were iconic Australian brands that we all know and love, so that was really good to see,” Julia Kay, co-founder of Great Wrap, said in a call with SmartCompany.
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Great Wrap raises $24 million as it looks to knock petroleum plastics off the shelves with its biodegradable stretch wrap
The company says its stretch wrap is made from potato waste and performs the same as conventional plastic wraps, but is 100% compostable, and breaks down in less than 180 days.
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