How Blaise McCann plans to change the way Australian women shop for fashion and unlock a market “hidden in plain sight”

When Blaise McCann is asked to describe her retail marketplace for women’s fashion, she is emphatic: it’s not just a business.

“It’s also very much a movement,” McCann tells SmartCompany.

“[It’s] about empowering women to feel good about what they look like … [to] find clothes in their size.”

McCann is the founder of Hear Us Roar, a two-sided marketplace for ‘plus-size’ or ‘curvy’ women’s clothing.

Launched three months ago — and born out of McCann’s own experience as a model for the past 10 years — the retail platform connects local fashion designers who make women’s clothing in larger sizes with customers who are looking for exactly that kind of clothing.

Hear Us Roar currently sells items from 10 designers, holding some of the stock itself and drop shipping other items.