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Ikea is to launch its small-format planning studio concept in two locations in Australia this year. The first is in north-west Melbourne, with the second planned for Newcastle.
Unlike its traditional warehouse-like stores, the Planning Studio is sized between 300-500 square metres and designed for customers to plan and order complex home furnishings and services such as dining, kitchens, and bed spaces.
According to the furniture retailer, the concept is part of its growth strategy for Australia and will enable the company to become more accessible and convenient for shoppers.
Each studio will have a collection point nearby where customers can collect their products upon ordering.
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