Why purpose-led businesses are outperforming other companies

Patagonia, Tesla, Zambrero, Intrepid Travel, Outland Denim, Future Super, felix mobile, Zero Co. What do all of these businesses have in common?

They are part of a growing movement of purpose-led business. While Patagonia and Tesla are well known global role models, the others are all Australian-born businesses that are leading with purpose. It’s happening across a range of industries — financial services, insurance, retail, fast food, fashion, packaged goods, toys, travel, telco, cars, recruitment agencies, professional services and more. Purpose has entered the mainstream.

What does it mean to be purpose-led?

At its highest level, purpose-led companies are literally in service to their purpose.