Outland Denim founder James Bartle was one of several brands that boycotted the 2022 Ethical Fashion Guide. Source: Inside Retail.
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Outland Denim founder James Bartle has asked Baptist World Aid to remove its latest Ethical Fashion Report, and refine its rating curve in order to better reflect each individual brand’s efforts in being more ethical and sustainable.
Bartle argued, through an Instagram video, that a number of brands that received a ranking of A do not meet his standard for ethical practices, and that the report risked misleading customers into thinking certain brands were sustainable or ethical when they aren’t.
“I have some fairly major concerns around the report,” Bartle said.
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