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One of the most critical aspects of building a startup is choosing the right investors. Just like choosing a spouse to marry, get it right and you’ll have a wonderful, supportive partner alongside you for the ups and downs of the journey. Get it wrong and you could be in for a rollercoaster.
In the current environment, when fundraising is tougher than it has been in a while, this becomes even more important.
At Side Stage Ventures, we think a lot about a concept called H:CS or Helpfulness to Cheque Size ratio, originally coined by my friend & Pipe founder, Harry Hurst.
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