In-N-Out Burger sign. Source: Unsplash/Kevin Lanceplaine.
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American fast food giant In-N-Out Burger has been somewhat of a tease Down Under, winning over the stomachs of Australian burger fiends with limited-time offers that make its products scarce.
The chain, which counts some of America’s biggest celebrities as customers, drew massive crowds in Brisbane during its one-day store last year.
But despite its pop-up store success, we’ve barely heard a peep about any of the chain’s permanent expansion plans in Australia.
That might be because there aren’t any plans and perhaps never were.
Intellectual property lawyer Nicole Murdoch thinks the pop-ups are part of an elaborate strategy to tick a few important legal boxes.
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