Source: Unspalsh/Christian Wiediger
In what has been called the most important legal case in the history of the Australian automotive industry, the Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its traditional dealership model with a fixed-price, direct-to-customer agency model.
It’s a decision that could transform the way roughly a million Australians buy a new car each year – an experience that has been consistent for decades, with shopping around for value and haggling over the price part of the ritual.
Cracks began to appear in this sales model in 2014 with the arrival in Australia of electric car maker Tesla, which sells directly to customers at set prices and has only a handful of bricks-and-mortar shopfronts.
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