Mrinaal Datt, Author at SmartCompany

visible founders

Not a unicorn, but a zebra: Visible Founders celebrates entrepreneurial journeys of migrants

Visible Founders, a four-part docu-series, highlights the journey of four immigrant entrepreneurs and their three businesses.

taylor swift vault

Taylor Swift cracked open the marketing vault with her 1989 Google puzzle campaign

Ahead of the release of her 1989 (Taylor's Version) album, Taylor Swift has sent her fans into a frenzy by making them solve puzzles on Google to unlock the vault.

matildas

How the Matildas won the hearts of Aussie supporters – and the internet

World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.

South Asian Australian founders startups

“Diverse founders outperform the market”: New list celebrates 101 South Asian Australian founders

Of the 101 founders on the South Asian Australian Founders list, 78% have raised funding since 2013, totalling more than $1.12 billion in investment funding.

outhorse your email horse

Let an Icelandic horse write your next out-of-office email

Can't resist replying to emails on holiday? Let a horse do it for you with Visit Iceland's 'OutHorse Your Email' service.

booktopia

How Booktopia is making the most of the Covid book boom and marketing to “eclectic audience tastes”

Adam Freedman, head of brand at Booktopia, shares his insights on this change, #BookTok, and his tips for creating a seamless customer experience.

budget glossary

Your A-Z for the 2023 federal budget

Wondering what the terms used in the federal budget actually mean? Look no further, we've got you covered with this easy-to-understand guide.

DRSSD

From lawyer to entrepreneur: How DRSSD founder Jacqui Warren is bringing colour to women’s workwear

When DRSSD founder Jacqui Warren was simply told to replicate what men wear for her first moot court during her time as a law student, she decided to do something about it.

tiktok

Logo designer goes from zero to hero thanks to TikTok

Anyone who has ever used TikTok knows the power of the platform. All it takes is one video to truly skyrocket a person's visibility on the platform, and ultimately their business.

bunnings hat harry styles

Harry Styles powers Bunnings’ marketing after ‘fan project’ hat goes TikTok viral

UK singer Harry Styles wore a rogue Bunnings hat pegged in his direction at his concert in Melbourne. The hat is now going viral on TikTok.

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