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There’s often a bit of a dance that goes on between a seller and buyer. The ‘what’s your budget?’ dance. Typically, it involves a buyer — your customer — asking questions about your products or services but being reticent to indicate what they are planning to spend. So, how do you price yourself when you have no idea about what their spending appetite may be?
The budget dance
I experience the ‘what’s your budget’ dance quite often. People ask about some training, for example, but when I ask to clarify their budget, they say they don’t have one. And that’s fair enough.
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