Image: Narda Yescas
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New Zealand restaurant chain, Hell Pizza, has launched a devilish take on Buy Now Pay Later (BNPL) — pizza that you only have to pay for when you’re dead. While the chain isn’t asking for your soul, the contract is legally binding.
This may sound like a joke, but it’s very real. Hell has launched the ‘buy now pay much later’ scheme as a response to the increasing popularity of BNPL products in New Zealand.
“As the heat turns up on ‘buy now pay later’ schemes trapping a growing number of Kiwis in spirals of debt, we’re launching AfterLife Pay, where customers don’t have to pay for their pizza until they’re dead, with no late fees or penalties,” the Hell Pizza website reads.
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