Aussie brand Infamous Swim eyes global expansion with equity crowdfunding campaign

Original mummy-and-me swimwear brand Infamous Swim is calling on investors to come on board and help the label establish a strong presence in the UK and European Union markets, as well as expand its warehousing and staffing capabilities.

The Australian label, which has generated $16.5 million in revenue in the past 12 months and is projected to reach $18 million in revenue by 2024, is preparing to open up an offer to investors through the equity crowdfunding platform Birchal.

Infamous Swim has confirmed the funds from the Birchal campaign will be invested in expanding its warehouse and team facilities, enhancing its inventory broadening its product categories, and taking the label’s marketing strategy further.

Additional funds will also be put towards collaborating with global platforms to expedite direct-to-consumer cross-border growth.