Naked Life raises $3 million in equity crowdfunding — the largest ever for a food and beverage venture

Australian-owned and made non-alcoholic brand Naked Life Non-Alcoholic Spirits has smashed previous records and given Australian investors their first opportunity to own a slice of the company, after setting a new record for the largest food and beverage equity crowdfunding raise in Australia when it reached $3 million on equity crowdfunding platform Birchal.

The non-alcoholic cocktail brand, which was founded in 2016 and started as an experiment in founder David Andrew’s kitchen, has grown from $400,000 to almost $13 million in revenue in just three years.

Investors will also become part owners in the Naked Life beverage range of sugar-free sodas, iced teas and functional drinks and also the reduced sugar family range of products called The No Nasties Project, which includes cereal, cookies, spreads, and sugar-free, all-natural icy poles SugarFreezies.

The money raised from investors will go towards accelerating the brand’s grocery channel growth and replicating this success in other channels and countries.

Andrew confirmed that Naked Life has got three key focuses for growth. 

“Firstly to help reach the hundreds of thousands of sober curious who are yet to enter the category.