TurmeriX founder Errol McClelland. Source: Supplied.
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While the launch phase is all about finding out what kind of business you are and defining the market you’re trying to serve, scaling is a global game for businesses that know who their customers are and are ready to serve them.
We started out as a market stall in Daylesford where a lot of our interactions were about testing people’s responses to our product and its price point and getting a feel for what people found compelling about it. Once we started fielding enquiries about distribution further afield, however, we knew it was time to switch modes to rapid scaling.
Here are five essential elements to scale a business from local to global.
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