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At the International Business Accelerator, I recently taught a workshop with my colleague Peter Evans on choosing the right international market for your business to expand to. This is a big topic and an important one, because if you get your choice of market wrong, it can have serious implications for the success of your international venture. It could also have a negative impact on your domestic business if things go badly.
We covered a lot of material in the workshop and I thought I’d share five of the most important points with you.
1. Research is vital … and there are several kinds you can use
In pretty much all contexts, a good choice is an informed choice … and choosing an international market to expand to is no exception.
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