Tyre startup Tyroola looks to turbo charge its reach with SuperCheap Auto deal

Online tyre specialist start-up Tyroola says it hopes a partnership with retail heavyweight SuperCheap Auto will boost its reach while delivering more convenience to customers.

Tyroola, which launched in 2015, lets car owners purchase tyres of any brand online and have them fitted at a local fitting partner.

The company sources tyres from over 50 suppliers and has 500 independent fitting partners across Australia. Founder Zed Klingenberg told SmartCompany the business is on track to hit over $10 million in revenue for the current financial year.

Read more: Tyre king Bob Jane declares bankruptcy, says he has just $15 in the bank

Klingenberg says he was “very proud” Supercheap Auto chose his business for a partnership, and his business is “deeply integrated” in the tyre industry.

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