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Commercial intelligence: How to make sure your international business fairytale has a happy ending

Cynthia Dearin
March 1, 2017

If you’re in the field of international business, you’ve heard the following comment a thousand times:

“Commercial intelligence is vital to the success of an international business venture”.

And if you’ve been around the traps for long enough, you’ll know how true that is.

For those of you wondering what’s so special about commercial intelligence, let me start with a cautionary tale.

Once upon a time, there there was a company called Amazing Food Co. from a country called Faraway Land. Amazing Food Co. had invested significant time and money to access cutting edge technology in the food space. Amazing Food Co.

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