‘Imperfect fruits and vegetables’ startup Farmers Pick adds pantry essentials to its delivery box

Australian sustainable grocery subscription service Farmers Pick is expanding its direct-to-consumer sustainable marketplace by launching a series of pantry essentials to further combat food waste and help Australians tackle cost of living pressures by saving around 30% a week on their grocery bills.

The Farmers Pick Pantry will feature coffee, eggs, alternative milk and preserves as part of Farmers Pick’s mission to reduce food waste and build a sustainable food system for all.

The Melbourne-based startup was founded in 2020 by friends and co-founders Josh Brooks-Duncan and Josh Ball after a trip to their local market saw them embark on a mission to understand the industry and learn more about why some of the vegetables at the market were marked, bendy and not quite so strangely ‘perfect’ looking.

Left deeply disturbed by the underreported national food waste issue affecting the livelihoods of farmers and Australian pockets too, as well as the unrealistic cosmetic standards created by the major supermarkets that means 30% of perfectly imperfect produce never leaves the farm, the co-founders launched Farmers Pick with the goal of rescuing this produce and supplying it directly to Australians at a fraction of the cost. 

Currently available in Victoria, Australian Capital Territory, and...